Month: October 2024

Picture by ‘Jonathan Werner’ via flickr When you reach for that bag/chocolate bar/golf club you’re not thinking of buying it because of any practical, rational thought. Rather, your ‘want’ comes from the feeling that the object gives you. Same with your prospective customers. So use your words to let your prospects experience the joy of…

  Anyone involved in a small business will tell you the truth: boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses — that is, strategically add business growth.…

The lead article in the latest issue of s Communiqué for Success reveals that far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping…