Author: Neave Lin
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Search & Email Are Top Online Performers
Top web advertisers and marketers favour search and email marketing, according to a recent survey carried out by industry leaders ad:tech and MarketingSherpa. The annual survey is a good indicator of what’s working online and what’s to come. Behaviorally-targeted ads rated higher than any other online performer. The advertisers and marketers questioned plan to invest…
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Time to Be Bold
“Brace yourselves: We’re heading for a recession…” says one paper. “We’ve never had it so good,” says another. While pundits argue (and confuse us) about whether there is an official ‘recession’ on the horizon or not what matters to those of us who are self-employed is how are we supposed to survive the very real…
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Help! My Competitors Are Doing This – Should I?
Picture by ’snigl3t’ via Flickr Some of my clients originally came to me courtesy of their competitors! They knew the competition were doing something really well with their marketing and advertising, but didn’t know how. Having spoken with them and researched the competition, it quickly became clear that they hired copywriters. Hiring a professional wordsmith…
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A Little Inspiration…
From time to time, I like to post a little inspiration on this blog… Today, in memory of my wonderful mother, whose light went out in this world 11 years ago today (yet who still lives on forever in my heart and my memories), I would like to share this lovely little movie clip: http://www.thedashmovie.com/…
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Reader Q&A: Sending Email News Releases
A readers asks: Question: “Would you mind answering a quick question for me? I received an email from XXXXXX (name removed for client confidentiality) earlier this week that they’ve developed a sample media release that members are free to modify and distribute to local media. My question is, if I was to distribute this via…
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Avoid These Critical Newsletter Mistakes & Watch Your Sales Soar
Do you ever feel just a little bit jealous of the ‘big names’ such as Tony Robbins, Jack Canfield and Michael Port, all of whom are enjoying ‘the rich life’ thanks to all those passive income streams? That’s what publishing an effective e-newsletter is all about… Most people agree that producing an email newsletter has…
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‘Real Results’ Flyer Writing Service Now £20 Off
Great news for all you salon owners out there who are fed up with costly, inconsistent marketing results and who want to spruce up their client numbers/spend. is now offering a £20 price break on flyer writing. I’ve spent the better part of this past year educating myself on salon marketing – what works, and…
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Six Ways to Spruce Up Your Image
When was the last time you took a long, hard look at your branding? What’s that? Branding is just for big corporations? Rubbish! It’s vital for ALL businesses. Really, every business, no matter how small, MUST have a recognisable brand. (Yours probably does; you may not just know it does.) Now, before we go any…
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Does Spelling Matter? « MarketingMoment
Wotz ron with the English langwage these days? Kwite alot, according to a leading academic expert. Teaching correct spelling is a waste of time, and the apostrophe should be scrapped, says John Wells, an Emeritus Professor of Phonetics at University College London and president of the Spelling Society. “Let’s stop worrying if people sometimes spell…