Author: Neave Lin
-
Reader Q&A: Sending Email News Releases
A readers asks: Question: “Would you mind answering a quick question for me? I received an email from XXXXXX (name removed for client confidentiality) earlier this week that they’ve developed a sample media release that members are free to modify and distribute to local media. My question is, if I was to distribute this via…
-
Avoid These Critical Newsletter Mistakes & Watch Your Sales Soar
Do you ever feel just a little bit jealous of the ‘big names’ such as Tony Robbins, Jack Canfield and Michael Port, all of whom are enjoying ‘the rich life’ thanks to all those passive income streams? That’s what publishing an effective e-newsletter is all about… Most people agree that producing an email newsletter has…
-
‘Real Results’ Flyer Writing Service Now £20 Off
Great news for all you salon owners out there who are fed up with costly, inconsistent marketing results and who want to spruce up their client numbers/spend. is now offering a £20 price break on flyer writing. I’ve spent the better part of this past year educating myself on salon marketing – what works, and…
-
Six Ways to Spruce Up Your Image
When was the last time you took a long, hard look at your branding? What’s that? Branding is just for big corporations? Rubbish! It’s vital for ALL businesses. Really, every business, no matter how small, MUST have a recognisable brand. (Yours probably does; you may not just know it does.) Now, before we go any…
-
Does Spelling Matter? « MarketingMoment
Wotz ron with the English langwage these days? Kwite alot, according to a leading academic expert. Teaching correct spelling is a waste of time, and the apostrophe should be scrapped, says John Wells, an Emeritus Professor of Phonetics at University College London and president of the Spelling Society. “Let’s stop worrying if people sometimes spell…
-
Give Your Website Visitors What they REALLY Want
According to a study by Forrester Research, the top three elements visitors look for in websites are (in no particular order): High-quality information useful, relevant content is the biggest influence on a visitor’s decision to return to any given website. Ease of use your site’s architecture should be simple, accessible and intuitive. Quick to load…
-
Top 3 Proven Headlines to Boost Sales
MarketingMoment For When You Need New Business –– And Fast! The 3-Minute Marketing Plan » Top 3 Proven Headlines to Boost Sales At any given point in time, there are a number of major ‘conversations’ going on inside the heads of your prospective customers. This is partly down to the increasing demands on our time…
-
Eco-Friendly Funding for SMEs
Entries are open for the 2008 CIP Eco-Innovation fund, which has a total of £22/28 million in grants available for innovative, environmental-friendly projects in the areas of materials recycling, sustainable buildings, food and drink, cleaner industrial processes, green business and smart purchasing. The fund is open to all legal persons based in the eligible countries,…
-
The 3-Minute Marketing Plan
Without a marketing plan, your business will meander along the ‘hit and miss’ path. For you will tend to set no specific goals, and therefore not really progress. Your budget, time and other resources allocation will be either non-existent or haphazard at best. And generally you will intentionally or not let things slide. But all…