Picture by ‘bargainmoose’, ‘MOO’ and ‘FRINGEy’ via Flickr
I ventured outdoors to a networking function the other day (being a writer, Im afraid I live up to that semi-reclusive stereotype. Oh, heck, lets just say Im more comfortable liaising via the written word than face to face, where I often fall flat on my face. Or it feels like it!), and was given a number of business cards to take home with me.
Without naming any names, I noticed that several werent being used to their full potential. Worse, one had a typo on it.
So, here allow me to present a few tips on producing a business card that youd be proud of and that would do you proud:
- Include all the important details. For example, your name and/or business name, address, phone number, fax number, email address and website URL.
- Make someone really connected by handwriting your direct telephone line or email address before you pass on your card.
- If your company has employees, make sure everyone has their own stack of business cards. The more cards there are to give out the better; it will make your employees feel valued and help to spread the word bout your business.
- Place your cards on bulletin boards at local libraries, schools and restaurants to obtain maximum coverage for your business in your area. Might be worthwhile seeking permission first. 🙂
- Think about creating magnetic business cards which are becoming popular, but still underused enough to be a novelty. Your clients/customers can put them on places where they will be visible for many years. They could give you the edge of your competitors.
- Make sure you proofread your card before it goes to the printers and, if possible, as a page proof before it gets printed.
Source: Start Your Business magazine, issue 17