According to a study by Forrester Research, the top three elements visitors look for in websites are (in no particular order):
- High-quality information useful, relevant content is the biggest influence on a visitor’s decision to return to any given website.
- Ease of use your site’s architecture should be simple, accessible and intuitive.
- Quick to load people are far too busy and will NOT tolerate ‘lag’ time. In fact, they’ll get frustrated if they have to wait more than a few seconds for a page to download, and will abandon it altogether after just five-seven seconds.
Source: Internet Marketing Report