Top web advertisers and marketers favour search and email marketing, according to a recent survey carried out by industry leaders ad:tech and MarketingSherpa. The annual survey is a good indicator of what’s working online and what’s to come.
Behaviorally-targeted ads rated higher than any other online performer. The advertisers and marketers questioned plan to invest more in PPC and behavioral ads this year, and move away from poorly-targeted display ads.
Other top tactics include:
– House email lists.
– Testing. Marketers are measuring, testing and split-testing more than ever in almost all categories surveyed.
– Search engine optimisation (SEO) is delivering a strong return on investment.
– Agencies are urging marketers to explore viral marketing and advertising in mobile phones, online video sites and virtual worlds.
The latter reflects the changing landscape of the online advertising world.
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