Picture by ‘Jonathan Werner’ via flickr
When you reach for that bag/chocolate bar/golf club you’re not thinking of buying it because of any practical, rational thought. Rather, your ‘want’ comes from the feeling that the object gives you.
Same with your prospective customers.
So use your words to let your prospects experience the joy of owning or using your product before they buy it, and you’ll move them closer to buying it.
By Susie Smith, Copywriter | Creative Consultant
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