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It’s one of the largest and most effective forms of marketing on the planet. And it works. Boy, does it ever. Just spend a little time Googling the term “direct mail” with the word “success” or “results” and you’ll see what I mean. It has many advantages over advertising and most conventional forms of marketing, including:
- Direct mail is trackable. And, of course, by being able to account for every pound or dollar spent, there will never be a question mark over what works – and what doesn’t.
- It has publicity value. It lets your prospective customers and clients know that you exist in the first place. While they might not act immediately on your offer, there is no telling when a prospect might pull your direct-mail piece out and get in touch.
- It helps in building a reliable customer database for targeted messages.
- It’s perfect for small businesses and entrepreneurs because of its simplicity. It doesn’t take much – in terms of time, cost and effort – to product an effective direct-mail package.
It’s also a proven, effective way of directing traffic to your online channels.
So whether business is slow right now, or you need to test a new product, you owe it to yourself to at least give direct mail a go.
By Susie Smith, Copywriter | Creative Consultant
Would you like some help in developing or polishing your direct mail copy? I would be glad to help or act as a facilitator for you and your team…Just let me know.
(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?)
(C) 2009-13 T Smith, All Rights Reserved
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