Category: marketing

Picture by ‘bargainmoose’, ‘MOO’ and ‘FRINGEy’ via Flickr I ventured outdoors to a networking function the other day (being a writer, Im afraid I live up to that semi-reclusive stereotype. Oh, heck, lets just say Im more comfortable liaising via the written word than face to face, where I often fall flat on my face.…

  If you really want your business to be as successful as it can be — to thrive and not just survive… If you really want to make the most of the investment you’ve made in it, then you have to continually find ways to offer your customers unique advantages they can’t get elsewhere. Continue…

Picture by ‘Jonathan Werner’ via flickr When you reach for that bag/chocolate bar/golf club you’re not thinking of buying it because of any practical, rational thought. Rather, your ‘want’ comes from the feeling that the object gives you. Same with your prospective customers. So use your words to let your prospects experience the joy of…

  Anyone involved in a small business will tell you the truth: boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses — that is, strategically add business growth.…

The lead article in the latest issue of s Communiqué for Success reveals that far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping…

Picture by Jack Dorsey via Flickr Choosing a good business name is important not just for the legalities of operating a business, but also for making sure your prospective buyers choose you instead of your competitors. Some experts say that your business name is the first thing that any potential customer will notice and is…

Picture by ‘jaylopez’ via stock.xchng It’s one of the largest and most effective forms of marketing on the planet. And it works. Boy, does it ever. Just spend a little time Googling the term “direct mail” with the word “success” or “results” and you’ll see what I mean. It has many advantages over advertising and…

Sidebar Pages About Get in touch Recent posts Common (Yet Fatal) Brochure Mistakes — and What to Do About Them THE Simplest Way to Skyrocket Your Sales When Push Comes to Shove How to Out-Do Your Competitors How Aunty AIDA Can Help Make Your Business Fly Recent Comments Boris on Cold-Calling is a Waste of…