Category: marketing

  Anyone involved in a small business will tell you the truth: boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses — that is, strategically add business growth.…

The lead article in the latest issue of s Communiqué for Success reveals that far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping…

Picture by Jack Dorsey via Flickr Choosing a good business name is important not just for the legalities of operating a business, but also for making sure your prospective buyers choose you instead of your competitors. Some experts say that your business name is the first thing that any potential customer will notice and is…

Picture by ‘jaylopez’ via stock.xchng It’s one of the largest and most effective forms of marketing on the planet. And it works. Boy, does it ever. Just spend a little time Googling the term “direct mail” with the word “success” or “results” and you’ll see what I mean. It has many advantages over advertising and…

Sidebar Pages About Get in touch Recent posts Common (Yet Fatal) Brochure Mistakes — and What to Do About Them THE Simplest Way to Skyrocket Your Sales When Push Comes to Shove How to Out-Do Your Competitors How Aunty AIDA Can Help Make Your Business Fly Recent Comments Boris on Cold-Calling is a Waste of…